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As clickthrough rates on plain-vanilla banner ads continue to slide, online incentive banner advertising–offering Web surfers everything from discounts at e-commerce sites to the opportunity of winning a trip to an exotic locale–is on the rise. “[Businesses are] using this technology to get people’s attention,” said Marc Ryan, director of research at AdRelevance, a
marketing information company based in Seattle. “They’re taking [banner ads] to the next level.” Ryan said banner advertising generated around $4.5
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