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Leveraging its large share of users age 12-29, Imagine Media Publishing, Brisbane, Calif., today will spin off four of its teen/young adult-oriented Web properties to create Affiliation Networks, which will develop content aimed at the so-called “Internet Generation.” The Web site networks included in the venture are femme-powered ChickClick, gaming network IGN, entertainment site The Den and the Power Students Network.
“The spinoff is about bringing these properties together and developing synergy by having [them] co-associate with each other,” said Mark Jung, president and CEO of Affiliation, which is moving from Brisbane to San Francisco next month.
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