IQ News: If at First: Becomes Phase2Media

Former Turner Interactive sales executive Richy Glassberg is launching internet sales firm Phase2Media. Glassberg hopes Phase2 will be a global phoenix rising from the ashes of, the defunct ad sales firm that he joined earlier this year.
Phase2Media has forged an alliance with San Mateo, Calif.-based NetGravity which will provide its AdCenter ad management technology, and Glassberg boasts 25 “handshake agreements” with Web sites. Additional investors should be announced this week.
In January, Glassberg left his post as general manager of Time Warner’s Turner Broadcasting Sales, New York, to join, which was owned by Los Angeles-based Enhanced Services. When Enhanced couldn’t secure adequate funding, Glassberg offered to buy the assets–the name, the URL and his own contract.
The only tangible asset Phase2Media has kept was the sub-lease of its offices near Manhattan’s Grand Central Station. “We felt it was important to make a clean break,” said Glassberg of the name change, although Phase2’s ownership of Omni-Net prevents anyone from “resurrecting” the company. Phase2Media will officially open its doors on May 1.
Unlike his competitors, Glassberg has no plans to develop proprietary software. “I want to build the best sales team,” he said. “I don’t want to be a technology company.”
While the NetGravity alliance is not exclusive, “It’s certainly a preferred partnership,” said NetGravity chairman and CEO John Danner. The agreement with Phase2Media will “allow us to get a lot more mid-tier accounts than we have in the past,” he continued.
Two of the sales veterans who have joined the company are Tom Mannion, formerly Eastern regional director of sales for Sunnyvale, Calif.-based PointCast, as the firm’s senior vice president of ad sales, and R. Scott Ford, previously executive vice president of Deja News in New York, who becomes senior vice president of network partnerships and business development.