IQ News: IAB Addresses Divide Between Buyers, Sellers

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The series’ broadened scope was reflected in the afternoon panel discussion, which featured top industry professionals from both sides of the industry.
The six-person panel unanimously agreed that forging a relationship of mutual respect between buyers and sellers is the key to success. “Mutual respect is irreplaceable,” said panelist Jennifer Sokol, a digital marketing and media consultant. “This translates into effective sales and effective buys.”
Panelist Bennett Zucker, senior vice president of sales and marketing for Real Media, an Internet advertising company based in New York, agreed with Sokol.




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