IQ News: I-traffic Goes Cross-Country

New York media buying agency i-traffic has hired Ron Kovas, a Focalink Communications founder and former J. Walter Thompson executive, as its chief operating officer. Based for now in San Francisco, Kovas will spearhead the agency’s expansion plans to the West Coast sometime in the next year. About half of i-traffic’s clients are based on the West Coast.
The expansion, including an additional floor of office space at its Silicon Alley headquarters, has been made possible due to the company’s first infusion of outside investment funding. The company received an undisclosed amount in May from an investment group led by Internet pundit Esther Dyson.
I-traffic co-founder Ed Dintrone said the investment is “well into six figures.” It will allow the company to offer existing and potential employees competitive salaries, he added.
Kovas was the founding chief executive of Focalink, which was subsumed in December by Palo Alto-based AdKnowledge, a competing ad management software firm. He will begin his new role with i-traffic today.
Current COO Dintrone will now concentrate on developing i-traffic’s staff, which includes more than 70 people. He said Kovas’ experience–which includes 21 years at JWT, where he served for a time as CEO of the San Francisco office–will help solidify i-traffic’s relationships with clients including CNN/SI, Disney and Eddie Bauer. “As well as we’re doing, I think we’re still perceived as these young guys who built this business,” he said. –Adrienne Man