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New York media buying agency i-traffic has hired Ron Kovas, a Focalink Communications founder and former J. Walter Thompson executive, as its chief operating officer. Based for now in San Francisco, Kovas will spearhead the agency’s expansion plans to the West Coast sometime in the next year. About half of i-traffic’s clients are based on the West Coast.
The expansion, including an additional floor of office space at its Silicon Alley headquarters, has been made possible due to the company’s first infusion of outside investment funding.
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