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Guidance Solutions is undergoing a metamorphosis designed to change the e-commerce solutions company from a fee-for-service model to an equity-sharing one. The Marina del Rey, Calif.-based company is dropping the “Solutions” from its moniker and will focus on offering wannabe dot.coms its e-commerce expertise in return for an ownership stake.
All partnerships will be with firms that are pre-IPO or pre-sale. Since Guidance is 90 percent employee-owned, with no VC funding, profits go back to the 135-member staff.
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