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By Laura Rich





Grey Advertising is rumbling through cyberspace again, with a new plan to sidestep banners and pay for ad space on its own terms. Media.com, Grey’s interactive ad buying arm, has been quietly talking to sites about ad models that greatly expand sponsorship space, in some cases taking half or full Web pages. The new campaigns, for most media.com clients, will begin rolling out later this month.





“We want to work with sites to develop the most valuable ad units for our clients,” said David Dowling, president of media.com.













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