Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With its inaugural Web ad campaign for the Mach 3 razor just getting under way in North America, Gillette is mulling sites in Europe as it targets young male shavers that it might otherwise miss in its heavy rotation of TV spots.
As part of $300 million budgeted across a variety of media for the launch of Mach 3, the company earlier this month began its Web media component. A rotation of banner ads broke on six U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in