IQ News: Gerber Toddles Onto Web With Parenting Site

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The push for parents’ eyeballs is intensifying among marketers keen on feeding and clothing their kids. Last week, Gerber Products Co. relaunched its site to give it a more consumer-friendly look and feel. The Fremont, Mich. baby food maker is the latest in a parade of companies that have built and promoted their Web sites as authoritative parenting guides.

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