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After building an infrastructure and sponsor base for more than two years, FreeRide.com, an online marketing and loyalty program, is embarking on its first advertising campaign, “Free-Ride to Aruba.”
Between Jan. 17 and 31, visitors to FreeRide.com can register to win a free trip to Aruba. Winners will be announced Feb. 1.
New York-based FreeRide.com is working on the creative aspects of the campaign with Mezzina/Brown, New York, a traditional advertising agency. The cost of the campaign was not disclosed.
Ads touting the promotion have started running in the New York market, in print publications, on posters and on radio.
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