IQ News: Frankfurt Balkind Produces for MSN

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Most ad agencies who work with Microsoft Network content themselves with making ads. But Frankfurt Balkind, New York, launched a new “show” on MSN last week titled “Forever Cool.” Targeted at baby boomers, the show is part linear drama, part community and part resource. It is sponsored by Citibank.
Created originally by Jeffry Adelman, president and ceo of interactive studio dot.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in