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Most ad agencies who work with Microsoft Network content themselves with making ads. But Frankfurt Balkind, New York, launched a new “show” on MSN last week titled “Forever Cool.” Targeted at baby boomers, the show is part linear drama, part community and part resource. It is sponsored by Citibank.
Created originally by Jeffry Adelman, president and ceo of interactive studio dot.com, “Forever Cool” is a collaboration that included Frankfurt, which carried out the design and technology and developed the concept with Adelman.
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