IQ News: Flooz.com Names "Guru," Revamps Site

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Things are afoot at Flooz.com, where last week the site unveiled a new look, went into production for its first TV campaign and tapped James Glicker to the high-falooting title of brand guru.
Launched in February, Flooz.com lets users e-mail online gift certificates, or “gift currency,” redeemable at more than 50 e-tailers. Flooz.com takes commissions off sales generated from more than 64,000 accounts. The company, whose name is slang for cash, hopes to position itself as the dominant gift-giving brand for the online boom expected for fourth quarter.
“This is a product born from the medium,” says Flooz.com




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in