IQ News: Firm Offers User Data To E-commerce Sites

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Angara, an Internet marketing company based in Mountain View, Calif., today opened for business with its first offering, Angara’s E-Commerce Targeting Service, which provides anonymous consumer profiles to e-commerce sites.
When a user visits a site, E-Commerce Targeting Service scans its database for demographic information on that visitor such as age, gender, income and geographic area.

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