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Backed by an estimated $1-2 million budget, Fila is the latest athletic shoe marketer to hit the Web running this year. The Sparks, Maryland-based company introduced its first site in June, and now plans increased online promotion of the venue, which is located at www.fila.com.
Developed by True North units TN Technologies, RGA Interactive and Foote Cone & Belding, which is Fila’s agency of record, the site had been launched by Fila with little fanfare. Still, it generated 50,000 visits in the first three weeks, said Stephen J.
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