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Microsoft’s online travel site Expedia will today announce multi-million dollar deals with three hotel suppliers in what is likely to be one of the largest single hotel ad buying pacts on the Internet. Dollar amounts were undisclosed.
Hyatt Hotels, Starwood Hotels and Resorts Worldwide and hotel wholesaler Travelscape.com secured deals for permanent placement in a new featured hotels section on Expedia ‘s front page. The move represents new ad inventory and a change in Expedia’s strategy; ad deals had been limited to placement on Expedia’s directories and banner ads on the front page.
Erik Blachford, director of advertising for Redmond, Wash.-based
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