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A BlueStreak
Technology startup BlueStreak.com this week launches E*Banners, a rich media tool featuring audio, video and animation it hopes will compete against Home’s Enliven and Thinking Media’s ActiveAds technologies.
BlueStreak.com, formed in March to support its year-old, patent-pending E*Banners application, has already signed several clients to use the ads, including Lycos, Pfizer Pharmaceutical, Times Mirror Interzines and Sylvan Learning Systems, said Annette Tonti, president of Newport, R.I.-based BlueStreak.com. Agencies testing the service include K2 Design and Grey Interactive, both New York.
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