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With one of the most-watched initial public offerings in the interactive industry now slated to break next week, DoubleClick, New York., may have the force with it–market forces, that is.
A generally positive disposition among industry analysts has almost completely eclipsed initial pessimism surrounding DoubleClick’s December IPO filing. As the company today begins its requisite “road show” pitch to institutional investors, other closely held firms no doubt will be following the offering as a bellwether of Wall Street’s willingness to fund Internet expansion.
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