IQ News: Dialing For ISP Dollars

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




The telcos are pursuing online partners to ring up ISP subs.
When AT&T and Lycos finally announced last month that the two would join forces on an Internet access service, the industry shrugged. After all, MCI and Yahoo had cut the first, and at the time, most significant deal to build a co-branded online service in January. And AT&T was also about to enter into nearly identical alliances with Excite and Infoseek and a distribution deal with Yahoo.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in