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Onradio Gets On Track
Onradio.com this week launches OnTracks, an online promotion and sponsorship tool for record companies. OnTracks syndicates audio “microsites” to radio station Web sites. The initial rollout will target stations with urban/hip hop formats, with other genres to come. At launch, content will be accessible through Blaze.com, Vibe.com and select online urban/hip hop sites within Scotts Valley, Calif.-based Onradio.com’s network of radio Web sites. Columbia Records, Red Ant Entertainment, Warner Bros. Records and Loud Records have already signed on to use the product.
P&G Cheer-ful On Web
Proctor & Gamble, Cincinnati, took Cheer detergent to the Web last week with cheerfulkids.com
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