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24/7 Ups Stream
RealNetworks, Seattle, has partnered with online ad network 24/7 Media, New York, to create an ad network of sites that support streaming audio and video, also known as “rich media.” 24/7 will sell ads, using RealNetworks’ technology such as RealAudio and RealVideo. RealNetworks will promote 24/7’s rich media channel to its customers and ad agency affiliates. Real Networks has also started a Site Partner Program promoting sites that are rich media enabled to interactive shops.
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