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It’s WinWin For iTurf
New York-based iTurf, an online network for teens and young adults, and Boston-based WinWin.com, a data royalties network that rewards consumers for their personal information, today announced a partnership that will deliver targeted, personalized ads to individuals who register on the iTurf network. ITurf Web sites TheSpark.com and OnTap.com will host WinWin’s technology that will pose relevant questions on an opt-in basis to visitors. WinWin will then serve micro-targeted ads based on the information users choose to submit.
News Site, Paper Pair Up
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