Information Markets Corp. today will launch its ˜Bring in the Brains” online marketing campaign. The promotion, which includes banner ads and direct e-mail, is designed to expand the New York-based company›s roster of ˜expert” consultants on its information marketplace Web site, Informarco.com. The campaign was developed in-house.
MyFamily.com Hits TV
MyFamily.com, the Orem, Utah-based genealogy portal, tomorrow will kick off the TV portion of its $10 million ad campaign. The TV spots, created by New York-based Deutsch, will air on cable outlets including Lifetime, Fox Family and PAX.
EDGAR Online in WSJ
Norwalk, Conn.-based EDGAR Online, a searchable database of SEC filings, tomorrow will launch its first national ad effort. The print ads, which play with the idea that users can dig up dirt on top executives of major companies by visiting edgar-online.com, will appear in The Wall Street Journal. The multimillion-dollar campaign was created by New York-based Citigate Albert Frank.
In an article dated Dec. 6, IQ failed to state that San Francisco-based Unicast›s SUPERSTITIAL is a trademarked brand name and should not have been characterized as a new form of generic interstitial advertising.
Calling All Agencies
The editors of IQ are in the process of compiling our list of the top interactive agencies, which will be published Feb. 14. If you haven›t received your survey, please e-mail Research Editor Jim English at email@example.com immediately. Entries are due this week.