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Hyundai, Engage Agree
Fountain Valley, Calif.-based Hyundai Motor America today announced that it has entered into an agreement with Engage Media, a division of Andover, Mass.-based online marketing company Engage, to use audience profiles to better understand its Web audience and increase the effectiveness of its online advertising campaigns. The automaker will then work with CCG.XM, the New York-based e-business arm of Cordiant Communications Group, to integrate Engage’s findings into its Net marketing strategy.
EMT, UltraStar Form Pact
UltraStar, the New York-based entertainment Internet company established by David Bowie, and e-marketing firm EMT Corporation, also New York, today announced a Web marketing alliance that will allow the companies to develop new promotions and sales programs, such as branded browsers, for UltraStar’s roster of pro sports teams and entertainers that include Hanson, David Bowie, the New York Yankees and others.
Charity Site Launched
AllStarCharity.com,
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