IQ News: At Deadline

Motivo Formed
Columbus, Ohio-based integrated marketing company HMS Partners today announced the formation of Motivo, an interactive technology solutions company. Motivo is being created by merging Workstate, also Columbus, a software technology development company, with Studiomotiv, HMS’s interactive design firm. A New York office will be opened in the next few weeks.

Yahoo’s Contest Begins
Yahoo! launched its “Whose Client Wants to be a Millionaire?” contest today, offering ad agencies and in-house ad departments a prize of $1 million worth of advertising on the Yahoo! network. The most innovative advertising concept will be announced on Yahoo! and in Adweek, Mediaweek and Brandweek, before Oct. 2. Entries will be accepted through Aug. 15.

EZCD and Riffage Partner, a New York-based distributor of CD music on the Internet, has partnered with, a Palo Alto, Calif.-based online music destination, to provide custom compilation CDs through the Net.

Search Product Launched
Broadband provider Excite@Home of Redwood City, Calif., today released a new search product, Excite¨ Precision Search, that makes it easier for users to get more relevant search results on Excite. The product analyzes about 250 million Web pages in the Excite index to get the most relevant Web pages.

Correction: Regarding the viral marketing story, “It’s Catching” (June 5), Favemail users can select an ad or banner from more than 2,300 Faves, and can create graphics with its online tools