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Motivo Formed
Columbus, Ohio-based integrated marketing company HMS Partners today announced the formation of Motivo, an interactive technology solutions company. Motivo is being created by merging Workstate, also Columbus, a software technology development company, with Studiomotiv, HMS’s interactive design firm. A New York office will be opened in the next few weeks.

Yahoo’s Contest Begins
Yahoo! launched its “Whose Client Wants to be a Millionaire?” contest today, offering ad agencies and in-house ad departments a prize of $1 million worth of advertising on the Yahoo! network.

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