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ESPN Revamps Pay Area
Sports portal ESPN.com, New York, today relaunches its ESPN Insider premium area. The revamped section will be a virtual sports club, offering enhanced content and exclusive “members only” benefits, such as discounts on ESPN on- and offline products. Fans will have unlimited access to ESPN Insider for $4.95 a month or $39.95 annually.
E-Dialog Tackles NFL
Lexington, Mass.-based opt-in e-mail firm E-Dialog today kicks off its direct marketing partnership with the National Football League, New York.
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