IQ News: deadline

24/7 Goes Direct
Ad network 24/7 Media, New York, formed 24/7 Promotions, an online direct marketing unit allowing category-exclusive sponsors to promote their products and services to a pre-qualified audience. The program aggregates registration information collected on the 24/7 Network from consumers who wish to be part of the service. E-mail marketing will be conducted via 24/7’s newly acquired interactive shop, Sift.

Modacad Launches New Site
Los Angeles-based Modacad launched, a shopping site targeting women. Modacad’s, launched last year, will become one of the channels on, which features side-by-side comparisons of items from different manufacturers and cross-branded searches. will advertise online with a campaign by eyescream interactive, Seattle. Print and radio will follow.

IRace Now Speedvision, Stamford, Conn., acquired the content of New York-based Times Mirror Interzines’ iRace motorsports Web site and will re-launch as The site is aimed at motorsports and vehicle enthusiasts and offers consumer news and information, lifestyle features and new marine and aviation categories. Mercedes-Benz is a top sponsor.

Hayes To Spur Affiliate Sales
New York-based interactive shop Hayes & Associates this week launches its Hayes Online Marketing Essentials (HOME). The service provides online alliance and affiliate program development; best practice reviews for site design; crisis site development for addressing breaking news; online monitoring and analysis; and search engine and navigation optimization.