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Yahoo! Unveils Direct Program
Yahoo!, now defining itself as a global Internet media company, today launches a direct marketing program called Yahoo! Birthday Club which delivers e-commerce messages to registered users within e-mail greetings on their birthdays. Charter sponsors include retailer Eddie Bauer, travel commerce site Lowestfare.com, discount clothier Bluefly.com and golf superstore mammothgolf.com. Separately, the Santa Clara, Calif.-based Yahoo! will license content from online gaming network IGN, San Francisco. They will also have co-branded content pages to drive traffic between their sites.
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