IQ News: deadline

Principals and other officials at the six new media agencies that make up Communicade, Omnicom’s new media unit, have descended on Miami this week for a miniretreat to discuss new media marketing issues. Sources at Communicade shops said the gathering was the largest since Communicade was formed two years ago. Past meetings have been open to just the shops’ top brass.

For the first time, reporters at The New York Times began scheduled filings directly to The New York Times Electronic Media Company’s online edition last week, with coverage of the 1998 Winter Olympics in Nagano, Japan. The company said the 14-hour time difference between New York and Japan prevented coverage of events taking place after reporters’ 11:30 p.m. EST daily deadline.

Rare Medium, New York, last week launched two new looks for two new sites. On Friday, the agency launched a redesign of the Nabisco Kids Web site, which encompasses several of Nabisco’s brands, including Oreos and Chips Ahoy. Rare Medium also
co-developed with client Mattel, El Segundo, Calif., a new site for brand Hot Wheels. Called Speed City, the new site debuted during last week’s American International Toy Fair.