IQ News: deadline

More MP3 to Hit Music Sites
Music hub, formerly JamTV, Chicago, will launch MP3 sections on and on Tuesday. Fans will be able to listen, rate and search through music by well-known and unsigned artists, available in digital formats including MP3, MS Audio, Liquid Audio and a2b music. Editors from the two publications will select music for the Download This section to be featured in front-page boxes.

Listeners to Learn, the New York-based Web portal formerly known as, is this week expected to roll out the second wave of its media campaign tied to the company’s name change. Radio spots will hit in 14 local markets, and on May 31, 15-second TV spots will replace the current 30-second spots. Recent sponsors to include BrandsForLess, Netscape,, and LifeMinders.

LookSmart Promotes Business
WOWFactor, which bills itself as the world’s largest online directory of women-owned businesses, relaunches May 26. It will be promoted online through a partnership with female-skewed Web directory LookSmart, San Francisco. The two have created a marketing campaign called “Looking for WOW” to bring LookSmart users to the women’s business site. When visitors submit a URL to LookSmart, they’ll receive an e-mail touting WOWFactor’s services and prompting them to join. Organizations such as the Association of Women Executives and the Women’s Yellow Pages also will promote the site. The original site, which went live in September 1996, was acquired by Internet services provider Frontline Communications of Pearl River, N.Y., in October.