IQ News: Data – When the Going Gets Tough Charge It

It’s the virtual cha-ching that sells millions of products every day, and as consumers gear up for the back-to-school season many will find there’s only one way to stay in the latest fashions and accessories: it’s called c-r-e-d-i-t. So in the spirit of indebtedness, IQ takes a look at the fortunes of credit card sites. Perhaps dispelling notions the kids are running wild with gold cards, it turns out it’s the more mature 35-49 set paying by plastic in big numbers. And when you’re done shopping, drop by for the damage, er, details. Ouch.
Unique Visitors by Age, Credit Card Sites, May 1999

SITE / total unique visitors (000s)* / age18-24 25-34 35-49 50+ 1,517 185 422 654 220 1,146 120 389 426 190 765 163 233 251 109 746 86 254 286 104 212 27 62 73 40

*Includes all ages from 2+. **Excludes
Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 40,000 individuals throughout the U.S. participate in the Media Metrix sample.