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It’s the virtual cha-ching that sells millions of products every day, and as consumers gear up for the back-to-school season many will find there’s only one way to stay in the latest fashions and accessories: it’s called c-r-e-d-i-t. So in the spirit of indebtedness, IQ takes a look at the fortunes of credit card sites. Perhaps dispelling notions the kids are running wild with gold cards, it turns out it’s the more mature 35-49 set paying by plastic in big numbers.
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