How Mixed Signals Plays With the VBI
Besides broadcasters, several other entities stand to benefit from the much-hyped online versions of Jeopardy! and Wheel of Fortune that began when the TV shows went interactive Oct. 4.
For Columbia TriStar Interactive (CTI), the new-media arm of Sony Pictures Entertainment, the addition of online audience interaction ought to boost demand for its already-popular program properties among telecasters.
For Microsoft-owned WebTV Networks, whose WebTV Plus set-top browser enables viewers to compete in the game shows as they’re aired, the attraction of truly interactive TV might prove to be a...