IQ News: Consumer Trust Tempers Net Banking

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With loads of money being poured into the advertising budgets of many online financial service sites, it’s easy to believe that all things related to the Internet and online commerce are getting big play with consumers. Perception, however, may not always match the truth.
According to data from New York-based Media Metrix, one quarter of all Web users visited financial sites between December 1999 and February 2000.

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