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When you visit Phoenix-Pop’s Web site to check out the company’s management team, you’ll immediately get a sense of the San Francisco-based Web development shop’s corporate culture. All of the company bigwigs are clad in orange jumpsuits, which were handed out to the firm’s 100 employees by Phoenix-Pop co-founders Bruce Falck and Simon Smith at last year’s Christmas party.
No, it’s not a cult, just a company dedicated to building entire startups from an idea on a napkin to a fully realized e-business–while having some fun along the way.

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