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To Giant Step, the phrase online media verges on the passe, so much so that it has changed the name of its Online Media Group twice. Recently renamed Customer Acquistion Marketing, the group has begun beefing up its promotions and partnership services. “We don’t just do media,” said Mike Sands, who joined the Chicago-based interactive shop as vp of the newly renamed group from Oldsmobile, a Giant Step client since 1994. “We have a much broader solutions offering, and I thought it was time we had a name that correctly identifies what our group offerings are.”
–Jennifer Owens
Speaking of changes, you’ve also begun using the traditional account planning model commonly used by offline ad agencies.
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