IQ News: Community Service: Lycos Launches "Sticky" Clubs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




In an effort to expand its existing online community base, Lycos
Networks today will launch Lycos Clubs, a suite of communication tools that allows members to create in-browser, virtual clubhouses based around shared interests, ranging from accounting to zoology. The new toolset, which is free to users, includes instant messaging, e-mail and offline paging services.
“The real focus is getting users to connect and establish relationships,” said Mark Stoever, director of product management for community and personalization at Lycos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in