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Parable, a Newton, Mass.-based multimedia software company, will today announce a deal with Comedy Central that demonstrates content providers can have some control over how their properties are used online. The company will also announce that it has signed search engine Lycos as a distribution outlet.
Through its alliance with Comedy Central, which will first focus on the hugely popular South Park cartoon series, Parable is making and distributing what it calls South Park “Things”–copyrighted, multimedia images of the characters which can be collected for use off- and online.
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