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Combos Snacks is entering uncharted digital waters with their participation in a 10-week sponsorship of the Big East and Big Ten College Basketball Player of the Week polls on ESPN SportsZone. The sponsorship marks the snack brand’s first foray online and the results of the program will ultimately determine whether Combos continues to advertise on the medium or even builds a brand site.
The choice by Combos to invest first in an online sponsorship deal follows criticism last year by industry watchers who maintain certain advertisers, especially packaged-goods companies, should eschew site construction in favor of more relevant content sponsorships.
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