IQ News: CMGi's Adsmart Spawns New Consulting Unit

Advertising network Adsmart officially launches a new consulting division this week dubbed Adsmart Consulting. The Andover, Mass.-based company, a unit of CMGi, will provide free, day-long audits of Web sites within its network of over 220 sites, with plans to roll out consulting services to out-of-network sites on a per diem basis later this summer.
“Informally, we were already doing this,” said John Federman, chairman and CEO at Adsmart. “In our business development processes, we were doing consulting for sites that were with other networks or sites that had no affiliation.