IQ News: CMGi's Adsmart Spawns New Consulting Unit

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Advertising network Adsmart officially launches a new consulting division this week dubbed Adsmart Consulting. The Andover, Mass.-based company, a unit of CMGi, will provide free, day-long audits of Web sites within its network of over 220 sites, with plans to roll out consulting services to out-of-network sites on a per diem basis later this summer.
“Informally, we were already doing this,” said John Federman, chairman and CEO at Adsmart.

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