IQ News: Closure, Cuts Give Content Sites Pause

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Following in the recent footsteps of its e-tailing brethren, the online content site category suffered a shakeout of its own last week as APB.com, a crime news Web site, laid off its entire staff of 140 and online magazine Salon.com let go 13, or about 9 percent, of its total staff.
Despite the attention such announcements received last week, however, few observers took the moves to mean the end of viability for content-only plays.
“I think you have to separate the future of the business and the development of the medium from specific companies,” said Scott Moore, publisher of Microsoft’s Redmond, Wash.-based




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