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RadicalMail today announced a partnership with e-mail services provider ClickAction. ClickAction, based in Palo Alto, Calif., will offer new and existing clients a private-label version of RadicalMail’s proprietary rich e-mail product. The deal advances the Marina del Rey, Calif., company’s evolution into a technology services provider.
RadicalMail, launched last March, originally positioned itself as an e-mail marketing company with proprietary technology that streamed rich media into e-mail and enabled users to buy from within the message.
When someone opens a RadicalMail message, that starts a small Java enabler that calls back to RadicalMail’s servers.
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