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While rival airlines continue to fashion their sites into virtual ticket sales counters, British Airways has quietly unveiled the first phase of a new Web initiative to educate leisure travelers about its core market, London.
In the process, the London-based airline wants to avoid using the Web as a tool to fill seats last minute at a discount. Instead it wants to build a definitive source of information for its top travel hubs around the globe.
“It’s very much in the kernel phase,” said Simon Rendall, distribution project manager at British Airways.
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