IQ News: 'Bolt' Aims for Teens With Channel Surfer Syndrome

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BY ANYA SACHAROW





Concrete Media’s Bolt picks up where Jane Pratt’s Sassy left off. The new site is aimed at teenagers aged 15-19 and will feature Sassy-esque stunts like Celebrity Prank Phone Calls and Naked College Counselor. Launching today at www.bolt.com, the site is a next-generation Web venture, with advanced graphics and a hyperactive, multi-screen presentation format.





When users log on to Bolt, rather than appearing as a single Web page, the site pops up as two side-by-side mini-windows.













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