IQ News: bits The long-anticipated MTV/Yahoo! joint

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venture, UnfURLed, launched last week. The site (www.unfurled.com), is a customized engine that allows Internet users to search for music- and pop-culture related content. Debut sponsors of UnfURLed include Pepsi and Columbia House.

GeoCities vice president of ad sales Paul DeBraccio left his post last week in a “mutual parting,” according to company officials. The Santa Monica, Calif.-based company will begin a search for a replacement. Patricia Clark, ad sales director, will lead ad sales temporarily.

Ted Werth, Total New York founder and former America Online executive, has left AOL-Tribune Co.’s



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