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Both New York-based About.com and Fort Lauderdale, Fla.-based CBS SportsLine launched affiliate programs. About.com affiliates will receive a referral fee for every user they direct to any of About.com’s 650 niche vertical sites. The SportsLine Affiliate Network offers individual Web sites the opportunity to receive CBS SportsLine’s sports content and to earn revenue by generating sales in SportsLine’s e-commerce area.
Santa Monica, Calif.-based online advertising and direct marketing firm L90 (formerly Latitude90) launch its adMonitor 4.0,