IQ News: bits

Both New York-based About.com and Fort Lauderdale, Fla.-based CBS SportsLine launched affiliate programs. About.com affiliates will receive a referral fee for every user they direct to any of About.com’s 650 niche vertical sites. The SportsLine Affiliate Network offers individual Web sites the opportunity to receive CBS SportsLine’s sports content and to earn revenue by generating sales in SportsLine’s e-commerce area.
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Santa Monica, Calif.-based online advertising and direct marketing firm L90 (formerly Latitude90) launch its adMonitor 4.0, the most recent version of the company’s proprietary ad tracking and serving technology. The Web-based product features real-time reporting, campaign optimization and inventory management, as well as online consumer profiling and targeting.
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Menlo Park, Calif.-based E*Trade inked an exclusive marketing agreement with Seattle-based Amazon.com to create a co-branded bookstore on the E*Trade Web site.
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Banana Republic, a retail division of San Francisco-based Gap Inc.,launched an e-commerce site that includes such shopping aids as an e-mail gift reminder service, gift suggestions, product care information, large color swatches and fit comparisons. Items bought online can be returned or exchanged in stores.
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Online site rating service Media Metrix and household purchase activity research firm Information Resources Inc. launched its e-SCAN product, allowing consumer products companies to track where specific brand and category buyers go on the Internet and measure their responsiveness to Internet advertising. New York-based Media Metrix’s metering software has been installed on the PCs of several thousand existing Chicago-based IRI panel members enabling e-SCAN to correlate consumers’ Internet activity with their actual purchase of packaged goods products. Early adopters of the technology include Procter & Gamble, which helped test the new service.
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As of Oct. 15, Mediconsult.com, New York, will stop the sale of banner ads on its family of six consumer Web sites, which include Mediconsult.com; MyDoctor.com; CyberDiet; Heart Information Network; drug information resource PharmInfoNet; and infertility site INCIID. The sites will instead focus on sponsorships for revenue. Current banner ad programs will be converted into sponsorship programs.
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America Online, Dulles, Va., entered into a marketing alliance with Universal Studios, Los Angeles, the first project of which calls for the installation of AOL-branded interactive kiosks at Universal Studios Islands of Adventure in Orlando, Fla. The deal includes cross-promotion of Universal across five AOL brands, including AOL, CompuServe, AOL.COM, Netscape Netcenter and Digital City.
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Redwood City, Calif.-based myplay.com launched last week, giving users another way to acquire, store, and manage MP3 and other digital music files. The digital music site provides users with a virtual locker that allows them access to their music collections from any computer. The new site also offers the myplay DropBox, which allows users to move music from any Internet site to their locker with a single click. Partnerships include music download directory Listen.com as well as music sites Tunes.com and EMusic.com.