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Better Homes and Gardens Online (www.bhglive.com) has produced a Homeplans site with house plans that include photos and drawings of exteriors, floor plans, dimensions and detailed descriptions. All plans can be purchased. BH&G Online is the most recent interactive venture from Des Moines, Iowa-based Meredith’s Better Homes & Gardens.
As expected, interactive agencies Modem Media, Westport, Conn., and Poppe Tyson, New York, merged last week to form Modem Media.Poppe Tyson. Bozell Worldwide, Poppe’s parent, was acquired last year by True North Communications, which also owns a stake in Modem Media.
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