IQ News: Bits

MTV Europe joined the DoubleClick UK Network, both London. DoubleClick will help develop new advertising vehicles such as sponsorships for the regional sites and The sites include front doors programmed by country, charts and event information.
The Boston Globe, The New York Times and the Wall Street Journal Interactive Edition last week renewed one-to-two-year contracts with PointCast, Sunnyvale, Calif. The publishers will expand and revamp channels on PointCast.
New York-based venture capital firms Flatiron Partners and Chase Capital Partners and Softbank Technology Ventures, San Jose, Calif., announced a $10 million investment in, New York. Jim Cramer, co-founder of, issued a characteristically lively statement on the day of the announcement. “The dead-tree boys must be shaking in their boots,” he said. “We now have the money we need to complete our vision of crushing the old-line media behemoths.”
Knight Ridder New Media, San Jose, Calif., joined Classified Ventures, Chicago, to boost real estate and auto classifieds listings. Knight Ridder New Media owns, a home listing and information site, which will be adopted by Classified Ventures. The Classified Ventures sites and will be added across Knight Ridder New Media sites. The Classified Ventures network includes The Times Mirror Co., Tribune Co. and The Washington Post Co.
Excite, Redwood City, Calif. announced two separate mega deals last week with Netscape Communications, Mountain View, Calif. and AT&T, New York. Excite will build co-branded search and channels with Netscape and will offer an online service with AT&T, Excite Online Powered by AT&T WorldNet Service. Lycos also last week announced an online service deal with AT&T.
The Chicago-based MyPoints Program has signed on additional advertisers including Hyatt Hotel and Resorts, Hertz and Sharper Image to its incentives marketing program. Users who visit participants’ sites can earn points for merchandise and travel.
wInterActive8, New York, formed a media and promotions division called REL8. The new division will develop a variety of online marketing strategies. InterActive8 clients include M&M/Mars and A&E Television.