IQ News: bits

– Chipshot.com, the Sunnyvale, Calif.-based online golf store, is offering its first branded line of custom-made golf clubs, designed and manufactured in-house. The move marks the company’s evolution to original equipment manufacturer, as opposed to being just an aggregator or distributor.

-Online women’s network Women.com, San Mateo, Calif., and Hearst Publishing’s Cosmopolitan magazine, New York, partnered to create a new Web site at cosmomag.com. The joint venture culls content from the Hearst title, with interactivite goodies such as an “Undress Your Date” feature.

-Ancestry.com, the Orem, Utah-based resource for tracing family histories online, was named the primary partner for genealogy across all of Dulles, Va.-based America Online brands, including CompuServe, AOL.COM, Netscape Netcenter and AOL Hometown, AOL’s homepage community.

-Mondera.com, the New York-based company selling diamonds, fine jewelry, and luxury gifts online, was named the exclusive seller of wedding bands and gemstone jewelry for wedding supersite The Knot, also New York.

-Accrue Software, the Fremont, Calif.-based provider of electronic business analysis software, today introduces Accrue Vista, a new application to provide segmentation and analysis of site visitor logs, so that e-tailers can determine such things as who their best customers are and what parts of their site users visit. The product has a subscription pricing model starting at $1,000 per month.

-Providence, R.I.-based Bungo.com, a provider of online work e-tools, last week launched a suite of Web-based information exchange tools. The free-to-user services allow users to maintain personal desktops on the Web to store and manage their files. Users can also share information stored on Bungo.com with other users as well as with out of network users through e-mail. With its built-in publisher, users can broadcast their content on the Web or to private groups.

-Launch.com, Los Angeles, produced a micro-site for fashion chain Emporio Armani, New York. Throughout October, DJs will perform live at the stores, and their music will be featured on the site. Besides fashion stills and streaming video of fashion shows, the site will also offer user contests.