IQ News: Bits

Coldwell Banker Real Estate, Parsippany, N.J., is teaming with Ethan Allen, Danbury, Conn., for a “Spring Into a Beautiful Home”
promotion that begins this week. Visitors to can enter to win $10,000 worth of Ethan Allen furniture.
MatchLogic, Louisville, Colo., this week will unveil DeliverE, a new email service for direct marketers. Users who register for the service will receive highly-targeted ads via email. MatchLogic uses “closed loop” campaign reporting to track the responses, and delivers reports within days of a campaign’s run.
K2 Design, New York, reported an increase in revenues for the fourth quarter, up 68.4 percent to $3.7 million. Year-total revenues reached some $8.4 million. Revenues for 1996 were $4.1 million.
WebRep, San Francisco, has been signed by, Los Angeles, to sell ads on the entertainment industry news site. Sales were previously handled in-house.
Attitude Network, New York, has struck a two-year deal with West Chester, Pa.-based computer software retailer Electronics Boutique to sell video games on popular gamer sites Happy Puppy and Games Domain. Games will be sold through co-branded online storefronts.
A few weeks after the demise of online newspaper consortium New Century Network, New York, Click-Through, San Francisco, another network for national online newspaper advertising, has signed deals to handle ad sales for publishers Freedom Communications, Media News Group and Media General. The new customers add 38 major metropolitan dailies and online media sites to Click-Through’s tally., San Francisco, will provide infancy and pregnancy news to Redwood City, Calif.-based search engine Excite’s Lifestyle Channel. The site will also directly link to the Excite channel on Web browser Internet Explorer. recently signed General Motors, Unilever, Pfizer and Gymboree as sponsors for the main site.