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Microsoft’s New York Sidewalk and New York-based promotional company PromoCart will once again blanket Manhattan with the outdoor black-and-white letter campaign created by Wieden & Kennedy, Portland, Ore. The campaign, which first launched last summer, will begin appearing on food vendor umbrellas this week.
Discovery Networks has selected Magnet Interactive Communications, Washington D.C., to construct a site for the cable network that permits local cable operators to access information about programming, audience research and ad sales partners.
Yahoo, Santa Clara, Calif.,
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