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Agency.com, New York, has launched a commerce site called Family and Fitness for Kmart, Troy, Mich. Designed for young moms, it sells vitamins, herbs and homeopathic products, and eventually health, beauty and fitness products will be added. The site is at www.Kmart.com or www.familyandfitness.com.
Adauction.com, San Francisco, this week will introduce a new auction called Tune-In, featuring ad inventory defined by categories such as portals, finance and investing, computers or women’s interests. The company also announced an agreement with Wired Digital to supply its HotBot ad inventory for the first Tune-In auction Tuesday.
EarthLink, Pasadena, Calif.,
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